I specialize in designing and improving interfaces for e-commerce stores, online catalogs, corporate websites, service-business websites, landing pages, as well as user portals and account dashboards.
I specialize in designing and improving interfaces for e-commerce stores, online catalogs, corporate websites, service-business websites, landing pages, as well as user portals and account dashboards.
Based on business and competitor analysis, I develop website architecture, content, and user flows. I create responsive interfaces and component systems and prepare designs for development. I use AI tools to reduce time spent on analysis and content preparation while keeping the focus on key design decisions.
I independently manage the design process, meet agreed deadlines, and connect design decisions to business goals.
Freelance and ongoing partnership projects
2019 – Present
Freelance
Manage projects from initial brief to approved designs: clarify requirements, define page scope, develop structure and content, design UX/UI, and prepare responsive layouts.
Integrate AI tools into analysis and the preparation of copy and imagery to reduce design time while maintaining quality control.
October 2021 – August 2026
UX/UI Design
Designed websites for advertising campaigns and organic search growth: SERP analysis, commercial factors analysis, information architecture, content, and UX/UI.
Independently developed structure and content from limited initial inputs based on competitor analysis, then refined them using client-provided information.
Designed forms, CTAs, and trust elements with E-E-A-T in mind; defined the scope of the first website version and post-launch development directions.
May 2020 – Present
Long-term contractor
Regularly design landing pages for advertising campaigns based on detailed agency briefs and agreed project scopes.
2021 – Present
Team collaboration
Analyze project requirements, develop structure and content, design interfaces, hand off designs for development, and review implementation after front-end development. Development is handled by my partner, including HTML, CSS, JavaScript, WordPress, and WooCommerce.
01
UX & UI design · User & conversion flows · Responsive & mobile-first design · Prototyping · UI states · Content design
02
Figma: Auto Layout & component systems · UI kit & component system design
03
Business-oriented design · MVP thinking
04
Competitor & commercial factors analysis · SERP analysis · SEO-oriented information architecture & UX · E-E-A-T implementation · Conversion-focused UX/UI design
05
AI-assisted design & Figma workflow · Prompt engineering · AI image generation · Figma AI
06
Collaboration with marketers & SEO specialists · Collaboration with developers · Design handoff & specifications · Design QA
Use AI for analysis, copy, imagery, and design references; Codex for rapid hypothesis testing.
Also work with tools for SVG, image processing, and simple animation.
I openly discuss ideas, explain my decisions, and take well-reasoned feedback into account. I take initiative, pay close attention to detail, and honor commitments. I keep up with developments in design and apply new tools in real projects.