Web / UX/UI Designer
Dental clinic
About project
Dental clinic website with a multi-level structure of services, doctors, pricing, promotions, and expert content.
My work
Conducted in-depth analysis of regional competitors, collected commercial factors, conversion elements, and SEO content blocks, and used them to redesign the site architecture.
Separated user journeys by intent: finding a specific service, comparing prices, choosing a doctor, viewing a promotion, or booking immediately; each scenario received relevant transitions and CTAs.
Designed categories, subcategories, and pages for services, doctors, pricing, reviews, promotions, articles, tax deduction information, About, and Contacts for desktop/mobile.
Result: the redesign was nearly complete, but the client stopped the project due to budget constraints; the completed work was paid for and all materials were delivered.