© David Gabaidze
Web / UX/UI Designer

Online store

Online store: Home page

About project

Trailblaze — a complete e-commerce journey from homepage to checkout and customer account.

My work

Used Vividalifestyle as a visual reference and independently designed the full funnel: homepage → listing/filter → product → cart → checkout → thank-you, plus account and product comparison.

On the product page, emphasized size and color selection, material specifications, technology benefits, reviews, social proof, cross-sell, and related products.

The catalog and filters separate men’s, women’s, and accessory categories, helping users compare options and progressively narrow their selection toward purchase.

Result: a fully independent portfolio concept; I created the content, while catalog photography was used as reference material from an external store. Note: Visual reference and source of product photography for this non-commercial concept — https://www.vividalifestyle.com/