Web / UX/UI Designer
Embroidered T-shirts
About project
Arahis — T-shirts with original embroidery and a strong brand story centered on self-expression.
My work
Translated the story of Maria and Anna from a long text into visual storytelling: divided it into meaningful chapters, supported it with photography, and created a separate brand story page.
Combined sales and brand communication on the homepage: women/men navigation, product cards, new collection, online exclusives, promotions, cart, and newsletter subscription.
Created the website’s visual concept from scratch: composition, typography, promotional blocks, textures, and adaptation of brand materials for desktop/mobile.
Result: homepage and brand story designs were created; I do not know whether the project was later implemented or used for real sales.