Web / UX/UI Designer
Paving stone catalog
About project
Catalog website for a paving stone manufacturer combining product sales with installation services.
My work
Worked for the same client as the service website project: the marketing agency provided the page structure, while I developed the content, UX decisions, and visual presentation based on competitor analysis.
Focused the selection flow on paving type, use case, material characteristics, filtering, and calculations so users could move from choosing a surface to a specific product or service.
Designed desktop and mobile interfaces for the catalog, product pages, cart and checkout, regional and service pages, gallery, and blog.
Result: the website was implemented; after launch, ongoing support was transferred to the agency.